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fjör

•

Apr 06, 2022

•

Updated Sep 28, 2026

Skincare lessons to my younger self

I thought as a small anecdote about skincare being a journey, I’d write a small letter to my younger self. Something I hope you can all see a little bit of yourself in.

Skincare lessons to my younger self

Key takeaways from this article

  • Stop picking at your face, and stop touching it altogether.
  • Constantly changing products and brands can contribute to skin problems down the line.
  • Choose good quality skincare that works with the skin you have rather than stripping it.
  • Look for the simplest, most effective, science-driven skincare.

Dear mini-me,

You’re doing ok, the occasional volcano of a pimple is totally normal, but you need to stop picking at your face. It literally is making your skin so much worse. While we’re on the topic, just stop touching your face altogether.

You’ve just graduated from just a splash of water to the face to using your first skincare products and boy, does it feel weird (For the men out there reading this, you might be in your mid-20s and mid-30s feeling this, but best believe we’ve all been there at some point).

Now back to little me. You’re going to start wondering “what is the best skincare brand for my face?”, and you’re probably going to explore a lot of different products, brands, and routines to discover what works best for you. You’ll start cheap, but once you raid your mum’s skincare collection, you’ll want that budget upgrade, for sure.

I wish I could tell you there and then that all the discovery within the skincare world and changing products all the time is most likely going to contribute to a few skin problems down the line, but there’s no point dwelling. Find good quality skincare. Skincare that focuses on working with the skin you have, not trying to strip and redesign this beautiful terrain. It might be cheaper and have high promise, but I can assure you: It’s. Just. Not. Worth. It.

Also, everyone is about to start talking about the Korean 10-step routine. I know you’re going to try it. But that’s a lesson you have to go through, for self-discovery and truly diving in to creating the brand you will in 10 years’ time.

Find the simplest, most effective, and science-driven skincare. It’ll be worth every penny. If it were of its time, I’d of course say go with fjör.

Lovingly,

Natalie

Authors

Display Image

Written by Natalie Enslöw

Founder & CEO of fjör

To learn more about the science behind fjör, sign up to our Science of Skin newsletter.

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Authors

Display Image

Written by Natalie Enslöw

Founder & CEO of fjör

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    The Face Routine ★5.0(32) Rated 5.0 out of 5 from 32 reviews

    Hydrolytic® Serum + Moisturizer

    £148.00£165.0030ml + 30ml

  • A white pump bottle labeled 'fjor' with text indicating it is a hydrolytic moisturizer.
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    £140.00£175.0030ml + 200ml

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