“fjör is the world’s first brand to partner with biotech experts and harness hydrolytic enzymes for skincare.” vogue logo press feature fjör
“fjör is the world’s first brand to partner with biotech experts and harness hydrolytic enzymes for skincare.”
"The most moisturising product I've tried. Skin stays soft, dewy, never greasy. No more layering endless creams." - Jasmine L
“Swedish bioscientists crafted this impressive serum with an enzyme that targets bad bacteria while preserving healthy skin flora.” financial times logo feature fjör
“Swedish bioscientists crafted this impressive serum with an enzyme that targets bad bacteria while preserving healthy skin flora.”
"Daily use calmed my redness and dryness. My skin has never looked healthier. Finally found something that really works." - Pierre H
"fjör’s enzyme exfoliator is recommended for rosacea—removing dead cells only, it soothes and protects sensitive skin." stylist magazine press feature fjör
"fjör’s enzyme exfoliator is recommended for rosacea—removing dead cells only, it soothes and protects sensitive skin."
"I started seeing signs of ageing and this serum helped almost immediately. It’s now my go-to for smoother, firmer skin." - Nathalie S
“A ‘healthier operating environment’ simply means a balanced skin microbiome—nature’s secret to better skin.” esquire magazine press feature
“A ‘healthier operating environment’ simply means a balanced skin microbiome—nature’s secret to better skin.”
"I love applying this serum before bed and waking up to balanced, healthy skin. The simple routine is a huge win." - Patricia E
“I’m using fjör and recommending it to everyone, it’s so good, my wife steals it as soon as it arrives at home. - David Gandy” press feature gq magazine
“I’m using fjör and recommending it to everyone, it’s so good, my wife steals it as soon as it arrives at home. - David Gandy”
"If you buy one product, make it this. My sensitive skin finally feels hydrated, soothed, and genuinely healthier." - Alex T
“This cocktail of skin-loving ingredients is designed to leave your complexion quenched, plumped and smoothed.” daily mail fjör press feature
“This cocktail of skin-loving ingredients is designed to leave your complexion quenched, plumped and smoothed.”
"Incredible serum that plumps and hydrates. Feels luxurious but works like a treatment. A total game changer." - Claire P
“The unique gel texture of the moisturiser felt nourishing and kept my skin looking fresh and dewy all day, never greasy.” press feature fjör in marie claire
“The unique gel texture of the moisturiser felt nourishing and kept my skin looking fresh and dewy all day, never greasy.”
By the second bottle, my redness was gone and my skin looked so even I stopped wearing foundation. This truly delivers. - Carol G

Shop Hydrolytic®

Bestseller
A bottle of Hydrolytic® Serum by fjor, which is a skincare product designed to boost microbiome diversity and combat signs of aging.
Close-up of a person's face with a clear dropper applying serum near the eye, with white text overlay reading 'DERMATOLOGIST APPROVED' and 'Gently refines texture, rebalances the skin microbiome + supports natural renewal'.

The Hydrolytic® Serum

Daily repair + renewal

£110.00
Bestseller
The Face Routine
The Face Routine

The Face Routine

Hydrolytic® Serum + Moisturizer

£165.00  £148.00
A white pump bottle labeled 'fjor' with text indicating it is a hydrolytic moisturizer.
Close-up of a man's face with a hand applying or spreading a glossy skincare product onto his cheek. White text overlays read 'DERMATOLOGIST APPROVED' and 'Gently replenishes moisture, reinforces barrier function + supports microbial balance'.

The Hydrolytic® Moisturizer

Barrier-building + hydration

£55.00
The Face + Body Routine
The Face + Body Routine

The Face + Body Routine

Hydrolytic® Serum + Moisturizer + Body

£254.00  £199.00
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Our breakthrough Hydrolytic® science

Skin longevity starts in the microbiome

‍

Pioneered by Dr. Mats Clarsund, fjör translates more than 30+ years of microbiome research into simple daily care for lasting skin health and longevity.

Discover the science Shop now
Their proof, your possibility
Real skin, renewed by 30 years of Swedish microbiome science. Explore their stories.
"I haven't seen my skin look this glowy and healthy in such a long time and it only took 2 weeks"
Greta W.

"I haven't seen my skin look this glowy and healthy in such a long time and it only took 2 weeks"

Greta's skin had become dull and dehydrated, with uneven tone and visible red patches that had quietly become her normal. The Hydrolytic® Serum changed that entirely. 

 

The redness calmed. Her tone evened out. And in their place came a brightness and plumpness her skin hadn't shown in a long time, the kind of glow no other product had managed to deliver.

 

  • Reduced redness
  • Brighter complexion
  • Improved skin texture
  • Hydrated and nourished
  • Fine lines reduced

"I haven't seen my skin look this glowy and healthy in such a long time and it only took 2 weeks"

Greta's skin had become dull and dehydrated, with uneven tone and visible red patches that had quietly become her normal. The Hydrolytic® Serum changed that entirely. 

 

The redness calmed. Her tone evened out. And in their place came a brightness and plumpness her skin hadn't shown in a long time, the kind of glow no other product had managed to deliver.

 

  • Reduced redness
  • Brighter complexion
  • Improved skin texture
  • Hydrated and nourished
  • Fine lines reduced
"I could barely recognize myself after just four weeks of using the product, a true game changer"
Dag Y.

"I could barely recognize myself after just four weeks of using the product, a true game changer"

In his early 30s, Dag hadn't really thought about his skin. The redness across his face had become part of how he looked, something he'd stopped noticing. Then he started using Hydrolytic Serum.

Over 4 weeks, the patches of redness faded dramatically. His tone evened out. His skin brightened. The transformation was gradual enough that Dag didn't see it day to day but side by side, the difference was undeniable.

  • Reduced redness
  • Even skin tone
  • Reduced blemishes
  • Improved skin texture
  • Reduced fine lines

"I could barely recognize myself after just four weeks of using the product, a true game changer"

In his early 30s, Dag hadn't really thought about his skin. The redness across his face had become part of how he looked, something he'd stopped noticing. Then he started using Hydrolytic Serum.

Over 4 weeks, the patches of redness faded dramatically. His tone evened out. His skin brightened. The transformation was gradual enough that Dag didn't see it day to day but side by side, the difference was undeniable.

  • Reduced redness
  • Even skin tone
  • Reduced blemishes
  • Improved skin texture
  • Reduced fine lines
"My crepey skin has completely disappeared, and I feel so much more confident. fjör changed my life."
Sara B.

"My crepey skin has completely disappeared, and I feel so much more confident. fjör changed my life."

Sarah came to us with mature skin showing the common signs of aging: persistent redness, uneven tone, and a loss of the hydration and bounce that keeps skin looking healthy.

Over four weeks, the changes were visible. Redness calmed significantly. Skin tone evened out. Hydration returned, bringing with it a softer, more luminous glow and improved elasticity. The before and after speaks for itself but more importantly, Sarah's skin looks like skin that's been cared for, not corrected.

  • Reduced redness
  • Even skin tone
  • Reduced crepey skin
  • Hydrated and nourished

"My crepey skin has completely disappeared, and I feel so much more confident. fjör changed my life."

Sarah came to us with mature skin showing the common signs of aging: persistent redness, uneven tone, and a loss of the hydration and bounce that keeps skin looking healthy.

Over four weeks, the changes were visible. Redness calmed significantly. Skin tone evened out. Hydration returned, bringing with it a softer, more luminous glow and improved elasticity. The before and after speaks for itself but more importantly, Sarah's skin looks like skin that's been cared for, not corrected.

  • Reduced redness
  • Even skin tone
  • Reduced crepey skin
  • Hydrated and nourished
  • "I haven't seen my skin look this glowy and healthy in such a long time and it only took 2 weeks"
    Greta W.
  • "I could barely recognize myself after just four weeks of using the product, a true game changer"
    Dag Y.
  • "My crepey skin has completely disappeared, and I feel so much more confident. fjör changed my life."
    Sara B.
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Rooted in Swedish biotech

The fjör story

 

A collective of scientists and innovators revolutionizing skincare through the microbiome.

 

Our philosophy is simple, powerful and accessible skincare.

Explore here Shop now