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  • The Hydrolytic® Serum 4.9(78)

    Daily calm + smart aging

    £110.0030ml

    or £88.00 with subscription
  • The Face Routine 5.0(32)

    Complete daily calm + hydration

    £148.00£165.0030ml + 30ml

    or £118.40 with subscription
  • The Hydrolytic® Moisturizer 4.9(30)

    Daily rich hydration + rebalance

    £55.0030ml

    or £44.00 with subscription
  • The Hydrolytic® Body Moisturizer 5.0(17)

    Daily body hydration + smoothing

    £65.00200ml

    or £52.00 with subscription
  • The Face + Body Routine 5.0(8)

    Complete calm + hydration, face to body

    £179.00£230.0030ml + 30ml + 200ml

    or £143.20 with subscription
  • The Serum + Body Routine 5.0(5)

    Complete calm + smart aging, face to body

    £140.00£175.0030ml + 200ml

    or £112.00 with subscription
"I don't have to think about my skin condition all the time. The state of my skin usually consumes all of my thoughts." - Cecilia, 39
Verified buyer
"Cannot be without, and I can finally stop buying and trying endless products." - Lucinda Q., 36
Verified buyer
"It is expensive, but when I add up how much I was spending on products that didn't work, it seems like a good deal." - Jules B, 43
Verified buyer
"Most products left my face feeling tight, irritated, or overly greasy — especially after shaving. My skin feels stronger, less sensitive." - Sorin J., 37
Verified buyer
"I've been interested in the impact of the gut microbiome on skin, so it made sense the same concept might apply. What used to be extremely dry, itchy and flaky is now calm." - Tasha, 38
Verified buyer
"After years of over-exfoliation and ever-expanding routines with uninspiring results, I took it back to basics and stopped using everything else for the first month." - Sam, 35
Verified buyer
"One of the only products that hasn't stung." - Kys, 44
Verified buyer
"In under a week my skin started glowing more, in 2 weeks the texture started improving, and now on my 3rd week my redness has reduced too." - Lauren O., 33
Verified buyer
"I am in my early sixties and people always compliment my youthful skin and think I am 10 years younger." - Pat P., 68
Verified buyer

Healthy skin is full of life

Your skin is home to trillions of bacteria. When they’re in balance, skin stays calm and holds on to moisture. Harsh products and modern life thin them out. That’s when skin starts reacting.

  1. 01 · Full of life

    A balanced microbiome

    Diverse bacteria keep your barrier steady, so skin stays calm and comfortable.

  2. 02 · Out of balance

    Harmful bacteria take cover

    They hide under sticky biofilms that keep skin on edge. Creams soothe the surface, so the redness comes back.

  3. 03 · Back in balance

    Hydrolytic® clears the way

    Our patented enzyme breaks up the biofilm so your own bacteria can recover. Calmer within hours, no purge, and skin strong enough to age well.

By week four, it’s measured: +38% microbiome diversity and −28% clinically relevant pathogens.¹

How it worksShop now

¹ In vivo study evaluating the impact of the Hydrolytic® Enzyme technology on the microbiome, published in a peer reviewed journal.

  • 30+years of researchDr Mats Clarsund, Lund
  • 36publications
  • 8patents
  • 4.9from 170+ reviews

Real results, real people

Pick the change you want to see, then meet the product that got them there.
Display Image

Pictured: fjör founder, Natalie Enslöw

The fjör story

Why I went looking

 

Before fjör, I dreaded trying anything new. Products left me breaking out, parts of my face swelling or worse covered in hives. I stopped trusting the category and my own skin.

 

I started fjör to help you find a real long-term solution for your skin, something that doesn't just treat the symptom.

 

fjör means life in Icelandic. Skincare made for living, not for managing your skin.

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Less, but better

Most of what defines fjör is what we left out

  • 01

    A short routine, not thirty products

    Worse commercially in the short term. A routine you keep for two years beats one you abandon in March.

  • 02

    No harsh actives

    Forced turnover works against the barrier we are rebuilding. It also sells well, which is why we settled the argument in advance.

  • 03

    Full disclosure

    Our moisturizer is vegan. Our serum is not, because of marine-derived Type 1 collagen. Better you read that here than on the back of the bottle.

  • 04

    Short ingredient lists

    Every extra ingredient is another variable your skin has to absorb.

  • 05

    Manufacturing in Sweden

    More expensive, and forty minutes from the people who invented the enzyme.

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