"I'm seriously impressed by this new moisturiser from Fjör, a Nordic-inspired brand based on the simplicity and minimalism of all thingsScandi. This gel moisturiser is incredibly hydrating thanks to its trio of hydrolytic enzyme, Japanese bloodgrass root extract and xylitol, which work in tandem to support the skin barrier and offer long-lasting hydration. And it works. It leaves my skin plumped and silky with a matte finish—brilliant prep for makeup."

- Elleanor Vousden, Beauty Editor