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Deep Dive into Skin Health
Our "Deep Dive into Skin Health" series tells the stories behind fjör through three videos featuring our founder and our scientists. fjör is built on three pillars: simple, powerful and accessible, meaning a novel biotechnology taken direct to people rather than locked behind a prescription.
Contents of this article
Key takeaways from this article
- Natalie Enslöw is the founder and CEO of fjör, and started the business to lift people's self-esteem.
- Her parents' skin, her father's sun damage and her mother's allergies, shaped her questioning of routines with many steps and ingredients.
- Mats Clarsund holds a Ph.D. in enzyme engineering and biotechnology from Lund University and has 36 peer-reviewed publications and 8 patents.
- Dr Johanna Borné has more than 15 years in product innovation and R&D, a PhD from Lund University, and is a fellow of the Royal Society of Chemistry.
Natalie Enslöw
Natalie is the founder and CEO of fjör.
For her, fjör holds profound significance in various aspects. Her journey into the business was motivated by the desire to uplift people's self-esteem. Growing up, Natalie witnessed contrasting approaches to skincare embodied by her parents: her father's sun damage and her mother's skin allergies. These experiences deeply influenced her understanding of skin health, prompting her to challenge conventional skincare norms, particularly regarding the multitude of steps and ingredients involved.
Mats Clarsund
Mats has extensive expertise in product development (discovery, pre-clinical and clinical) and commercialization of biological-based products.
He received his Ph.D. from Lund University, Sweden, specializing in enzyme engineering and biotechnology. He has authored or co-authored 36 peer-reviewed publications and is named on 8 patents.
Johanna Borné
Dr Johanna Borné has more than 15 years’ international experience in product innovation, R&D management and business development.
She holds a PhD from Lund University, Sweden, in Chemical Engineering, Lipid Chemistry and is a member (fellow) of the Royal Society of Chemistry.
Frequently asked questions
Who founded fjör?
Natalie Enslöw is the founder and CEO of fjör. Her journey into the business was motivated by the desire to uplift people's self-esteem.
What inspired Natalie to start fjör?
Growing up, she saw her father's sun damage and her mother's skin allergies. Those experiences shaped her understanding of skin health and led her to challenge routines built on many steps and ingredients.
What is Mats Clarsund's background?
Mats Clarsund received his Ph.D. from Lund University, Sweden, specializing in enzyme engineering and biotechnology. He has authored or co-authored 36 peer-reviewed publications and is named on 8 patents.
Authors
Contents of this article
Authors
