– Launching with its hero product, the world’s first hydrolytic enzyme-based serum. The brand is designed to restore simplicity and confidence, curated with the most sensitive skin in mind
– All in one: microbiome balancing, anti-aging, deep hydration, redness reduction, and pollution protection & four key ingredients: the hydrolytic enzyme, hyaluronic acid, collagen and peptides
– Microbiome-focused skincare which helps to rebalance bacterias that can be the contributors to acne, psoriasis, eczema and more
– Results-driven: 91% of people saw a visible improvement from using the hydrolytic serum alone and 96% of those would recommend the product
Pronounced ‘fyor’, fjör derives from the Icelandic noun meaning vitality, energy and life – paying homage to the founder’s, Natalie Enslöw, Nordic background. fjör believes in the nature of ‘less is more’, with its hero product consisting of just 12 ingredients that provide everything the skin needs, in just one bottle.
The hydrolytic enzyme, created by a Swedish biotech, has three core competencies: microbiome rebalance, performance enhancer to other active ingredients and hydration. The serum is also preservative-free and fragrance-free, boasting 5 key benefits: anti-aging, redness reduction, pollution protection, hydration and microbiome balance.
The results speak for themselves. Following a 6-week program, using only the serum, 91% of people saw visible improvements and 96% of those would recommend the product. It has shown significant results in providing anti-aging for fine lines as well as both short- and long-term relief for skin irritations, such as acne, psoriasis, rosacea, eczema and dermatitis.
The people’s opinion:
“I love it. It’s one of the only products that hasn’t stung my face and I need it NOW. Thank you for this opportunity to try this product, cannot wait to be able to get my hands on it again.”
“I have always suffered from small spots around my chin area which I will get once or twice a month but for the first time in years, this is the clearest my skin has been for weeks. I am so impressed with it. It is magic!”
“It’s amazing, gentle on the skin and hydrates like none of my other creams/serums can. My only complaint is that because of my eczema / dry skin I rinse through it quickly! Would definitely need a bigger bottle.”
Natalie Enslöw, CEO and Founder of fjӧr, says:
“The passion and purpose behind creating fjör comes from wanting to make people feel like they can be exactly who they are, and feel good about it. Taking the saying of being ‘comfortable in your own skin’ in both the literal and metaphorical sense. My mission with fjör is to provide incredibly simple, science-driven skincare that is accessible to all.”